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SELECTED WORK
Recent projects that still make my clients smile
Oasis Audio
Immersive Headphone Launch
Brand Identity • Packaging • Campaign Design
Minimal monochrome visuals, bold typography, and soft gradients for a new audio brand. I designed the full identity, packaging system, and campaign visuals for launch across digital and retail.
Oasis Audio approached me at the pre-launch stage with a clear vision: to position themselves as the refined alternative in a crowded headphone market. The challenge was to create a brand system that felt premium without being pretentious, and minimal without being cold. I developed a complete visual language built around high contrast, precise typography, and gradient-based motion graphics. The identity system included logo suite, brand guidelines, packaging design for three product lines, e-commerce assets, and launch campaign materials. We kept the palette strictly monochrome with strategic uses of soft glow effects to suggest 'afterglow' moments in sound. Every touchpoint, from the unboxing experience to social templates, was designed to feel cohesive and intentional.
Dune Devices
Portable Music Player
Product Design • UI/UX • Brand Guidelines
A tactile, almost analog-feeling product identity for a digital-first brand. Clean product renders, precise iconography, and a flexible layout system for web, print, and packaging.
Dune Devices wanted to bring back the joy of focused listening in an age of distraction. Their portable music player needed a brand identity that honored analog tactility while embracing digital precision. I built a system around geometric simplicity, restrained color (black, white, one accent), and ultra-clear iconography. The identity translated seamlessly across contexts: sleek product renders for their site, embossed packaging details for retail, and modular UI components for their app interface. I also developed a comprehensive brand book and asset library so their internal team could maintain visual consistency as they scaled. The result feels intentional, timeless, and refreshingly un-tech-bro.
Opal Skincare
Soft Essentials Line
Brand Identity • Photography • Packaging Design
Subtle, light-driven photography and a quiet typographic system to position Opal as a calm, trustworthy skincare brand. Deliverables included logo, bottle labels, and e-commerce visuals.
Opal came to me with a clear ask: their skincare line was gentle, effective, and ingredient-focused, but their visual identity felt generic and overlooked. I redesigned everything from the ground up, starting with a new logotype that felt softer and more considered. The photography direction emphasized natural light and minimal styling—no aggressive shadows or clinical backdrops. I designed a label system that worked across multiple product formats (bottles, tubes, jars) while keeping a unified look. Typography was kept quiet and elegant, letting the imagery breathe. We also created a full suite of e-commerce assets, including lifestyle photography, product detail shots, and social templates. The rebrand helped Opal feel less like a commodity and more like a trusted ritual.
All work designed end-to-end by Afterglow Studio — strategy, visuals, and rollout.
ABOUT
Meet the person behind Afterglow Studio
I'm Alex, a brand and digital designer obsessed with contrast, clarity, and details that most people never notice but always feel. Over the past years I've helped startups, creators, and established brands move from "we look like everyone else" to "this finally feels right".
My work sits at the intersection of visual identity, product thinking, and storytelling. I focus on lean, high-impact engagements: clear goals, sharp concepts, and efficient collaboration. No big-agency layers — you work directly with the person who designs everything.
SKILLS
Brand Identity • Product Design • UI/UX • Packaging Design • Art Direction • Figma • Photoshop
EXPERIENCE
Freelance
Afterglow Studio
Brand Designer
UrbanFit Collective
Visual / Packaging Designer
GreenK Goods
Currently
2023–24
2020–22
The Extended Team
While I lead every project personally, I collaborate with a trusted network of specialists who bring additional expertise when projects call for it.
Marcus Chen
Senior Designer
Marcus brings 6 years of experience in visual identity and brand strategy. He leads our packaging design projects and has an eye for systems that really scale .
Sarah Mitchell
UI/UX Designer
Sarah specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.
Daniel Park
Front-end Developer
Daniel bridges design and code with precision. He ensures every interaction feels smooth and every layout responds perfectly across all devices.
Nina Rodriguez
Brand Strategist
Nina helps clients clarify their positioning before any pixels are pushed. Her workshops and frameworks ensure design decisions are rooted in business goals.
James Foster
Creative Photographer
James handles all our photography needs—from product shots to lifestyle content. His work consistently elevates brand visuals with thoughtful composition
Lisa Tanaka
Project Manager
Lisa keeps every project on track and every stakeholder aligned. She's the reason timelines stay realistic and communication stays clear throughout engagements.
PROCESS
A simple, thoughtful way to build your brand
Every project runs through a clear, structured process so you always know what's happening next - from idea to final files.
STEP 1
Define the vision
We clarify your goals, audience, and what 'good' looks like for you. This gives us a shared direction before any design work begins.
STEP 2
Map the foundations
I translate the strategy into moodboards, references, and directions. You pick a path, and we refine it together
STEP 3
Design the system
Logo, typography, colour, imagery, layouts — everything is built as a cohesive system so your brand looks consistent
STEP 4
Apply and refine
We test the system on real assets: key pages, packaging, slides, or social content. Feedback is folded in until it feels just right.
STEP 5
Deliver and support
You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a design partner
SERVICES
What I can help you create
I work with brands at launch, rebrand, or "we've outgrown our look" moments. Projects are tailored, but most fall into these service areas:
Brand Identity
From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.
Digital & UI Design
High-fidelity web and product interfaces designed with clarity and usability in mind, ready for handoff to your development team.
Packaging & Print
Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.
Launch & Content Design
Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.
Not sure where to start? Book a consultation to talk through scopes and timelines.
MORE WORK
Additional projects worth exploring
Nexus Labs
Tech Startup Branding
Brand Identity • Digital Design • Pitch Materials
Abstract geometric identity with bold typography for a developer tools company. Created logo system, digital guidelines, and pitch deck templates for Series A fundraising.
Canvas Magazine
Editorial Design System
Editorial Design • Typography • Layout Systems
Sarah specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.
Zenith Wellness
Luxury Spa Brand Identity
Brand Identity • Interior Design • UI/UX
Refined brand system with organic shapes and elegant typography for a premium wellness studio. Deliverables included signage, treatment menus, and digital booking interface.
"Alex translated our messy ideas into a visual identity that actually reflects who we are. The process felt calm, clear, and surprisingly fast."
Jona Carter
Founder, EcoLux
"The new brand system changed how we show up in every pitch. Our deck finally looks as polished as the product we're selling."
Sofia Toms
Co-Founder, GreenK Studios
"We came in with an outdated logo and no guidelines. We left with a full toolkit that our whole team can use without second-guessing."
Richard Lee
Creative Director, UrbanRoots
CLIENT REVIEWS
Real feedback from teams I've partnered with
180+
Design projects completed
96%
Client satisfaction rate
8+
Years of experience
ANWERS
Common questions, clear answers
What services do you provide?
I focus on brand identity, digital design, packaging, and launch visuals. Most projects combine several of these into one clear, focused engagement.
How does working together usually start?
We begin with a short call to understand your goals, timeline, and fit. If it feels right, I'll follow up with a proposal and scope.
How long does a project take?
Simple identity refreshes can take 2–3 weeks. Full brand systems with multiple applications usually run 4–8 weeks, depending on complexity and feedback speed.
Do you offer revisions?
Yes. Each project includes structured feedback rounds so we can refine the work together without endless back-and-forth.
What types of clients do you work with?
I collaborate with early-stage startups, established brands, and independent creators who value good design and clear communication.
What is your pricing structure?
Projects are priced per scope, not per hour. After our initial conversation, I'll outline options so you can choose the level that fits your needs and budget.
Can you work with my existing logo or brand?
Absolutely. We can extend or refine your current identity — tightening the system, updating applications, and creating guidelines.
LET'S WORK TOGETHER
Ready to give your brand its next chapter?
If you're planning a launch, a rebrand, or simply need a design partner who cares about the details, I'd love to hear what you're working on. Share a bit about your project and I'll get back to you with next steps.